![]() ![]() This, however, did not always look good in practice. HTML code made it possible to wrap the text around images (the float property). Designers either chose to use grids or ignored their existence altogether depending on what they saw fit. Modern-day innovations provide designers with ample opportunities: in the early 1990s, at the dawn of the internet, websites were designed using HTML tables. Grids are merely one of the many tools at a graphic designer’s disposal. In today’s media design, grids help to optimize articles and make publishing more structured and coherent. Newspapers and magazines were quick to realize just how helpful grids were and, naturally, equally quick to introduce them into their own work.īoth in the paper media era and in our digital age, grids are effective in engaging readers by improving text readability and overall experience. Both innovations proved to the industry that a uniform design contributes significantly to the quality of the interaction between the media and its readers. In 1966, art editor Janet Collins introduced a new design of The Times newspaper in London. In the early 1960s, in line with the new trends, graphic designer Peter Palazzo updated the design of New York Herald Tribune. Soon, paste-ups were replaced with much more flexible modular grids. Paste-ups served to reduce the costs of employing full-time typographers by standardizing the page layout and saving time for graphic designers. ![]() Originally, grids were used in newspaper printing to improve efficiency.
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